SWOT analysis

A SWOT analysis can be used to identify and evaluate a person, an industry, a product or a place. examining its strengths, weaknesses, opportunities and threats on that particular project.

S – Strengths – Characteristics or traits that give an advantage over others

W – Weaknesses – Characteristics or traits that place the team at a disadvantage relative to others

O – Opportunities – Factors that the project could make use of for its own advantage

T – Threats – Factors in the environment that can cause trouble for the business project

Taking the above all into consideration I will now apply the SWOT analysis to my own involvement in this project.


I felt overall the team produced a strong portfolio piece with each and everyone contributing to the final outcome. This all started off as an idea and for it to have finally been published is an amazing achievement I think we can all be proud of! On a personal note I think my strengths in this project laid with being a good team player with good communication skills; As part of the production team I had to try and find quotes from printing companies, they all proved to be very expensive (for students anyway), so I let the rest of the production team know that I was having no luck in finding an appropriate quote this at least made them aware of my struggles. Good concepts; myself and James Andrews actually came up with the title for the book ‘Why I Hate To Love Design’ we were jotting ideas down together and once we had what we thought sounded strong, we ran it by the group to see what they thought, they all also liked the name. I also recommended we each set up a Pintrest account to exchange our visual ideas and research online which the majority of the group used. Good designs; I  felt my final quotes in the end reflected my thought processes which I personally, was quite happy with.


The team on a whole communicated through the social networking site known as Facebook. As we are all students it was almost guaranteed we’d all have an account (someone actually didn’t at the start, but did in the end). We set up a private group on Facebook for us to discuss our ideas about the book, so things like size, number of pages, number of designs each etc.. The only problem I think occurred with this platform of communication, is that not everyone participated in the group discussions. For example someone would ask ‘What time is our next meeting and where is it…?’ there would only be about 5-6 replies considering there weas 11 of us in the group in total. My personal weakness I found in this assignment was my software skills. At times with my quotes I struggled to execute my ideas, simply because my software skills weren’t that strong, this was mainly evident when James Sparkes helped me with some of the designs for my second quote. He actually helped me design the post it note and the TV my versions of those illustrations were not as good unfortunately, but I was able to learn from his skills so in a way i was quite grateful for this weakness.


The brief we set ourselves I feel was a great chance for us as a group to creatively demonstrate our expertise as soon to be graduates. The book acts as a portfolio piece we can each individually take to future interviews and potential employers. I think it was a really useful assignment in terms of us setting ourselves up for the future, whoever we work for and with in future will give us a brief and we as designers will have to fulfil it one creative way or another and for us to all do it together as a last assignment is an amazing achievement. From this experience we can kind of gauge what it would be like working in a group when it comes to reality. My contribution to this book has helped me see that I am very good with working with like-minded people, I have frequently found during my time on this course that I work well when others around me do, they all inspired me one way or another. The book can also provide me with a therapeutic experience when I struggle on a brief and it has happened on numerous occasions during my time spent on this course.


A threat that I think can be a downfall is that the publication we have produced as a group may not be well received as we may like. Our future employers may not like it, this just could be due to them not being particularly interested in it or not understanding the concept we had as design students and or they may not like some of the spreads we have produced on a whole. But either way, we as design students felt this was a good brief to pursue as our last assignment together because it expressed our creativity on a larger scale. Personal threats I found during this assignment was some of the class having stronger design skills, better leadership of an authoritative role and better communication skills, however I do feel I can improve these in due time.



Final quotes

Once the final quotes were finished I put them all together in a PDF ready to be submitted to the printers. Other members of the class had also finished designing their quotes and done the same.

This is all the quotes together in one PDF

Final Quotes

Hope you like it 🙂


3rd Quote

With all feedback and additional ideas I had changed my final outcome. I had removed the loading screen bit because it was thinking too literally with the approach  and I had removed the lightbulbs from the conveyor belt. The book had enough lightbulbs as it was (other inside contributions) so I decided to not go with it, besides I had one in my 1st idea, don’t really want repetition in my designs.

Here is how the final design looked.

3rd quote

The final design of the quote changed to having the text on the conveyor belt (instead of the bulb) and it had the ending of the belt just so the idea can marry up and all make sense, the quote was also shortened.

I was happy with the final design in the end I felt the concept behind it was quite strong, as opposed to the other designs that were a bit too literal, saying that though if I had more time I may have chosen a different design but I think this one is just as effective so I am happy with it. Hope you like it 🙂

3rd Quote ideas

The third quote and final quote I had to design read “The journey from ideas to production and the unpredictability of software” the previous version of the quote was “I love the journey from ideas to production, but hate the unpredictability of software” it was just a bit too wordy on the tongue so we as group decided to change all of our quotes so they didn’t include the love and hate aspect (as I previously mentioned) because that is what the book is about anyway and each sdesign will potray the love and hate without us having to physically say it.

The ideas I had for this were similar to my 1st idea in a sense, only with the inclusion of wanting to have a lightbulb on a conveyor belt on one side and the crashing of software on the other side. This quote highlights the journey we make as designers on the out outcome towards creativity but the likelihood taht we may stumble across unforseen circumstances ultimately hindering our final outcome. But we usually don’t let this stop us.

Here is how my first idea looked

3rd quote 1st idea

This is how the first idea looked once designed. Showing this to my class they gave me feedback on how to improve the design, they recommended having the lightbulbs get brighter and brighter but never having it actually fully light up simply because of ‘the unpredictability of software’ we don’t know what could hinder the advancing of our ideas.

The retouched version based on feedback can be seen below.

3rd quote

This was the idea I had received from a cohort suggesting it that the bulb gets lighter and lighter on its journey from ideas to production.

What someone had told me upon the finished design was that the quote can be read separately and it could probably be even shorter. That was something for me to consider for the (actual) final design.

2nd Quote final ideas & experimentation

Once I had my ideas and sketches done I began creating it.

2nd quote draft 2

2nd quote draft

This is how my first idea looked once I had implemented it. What I was trying to accentuate here with the idea is that the post it notes represent each part of the quote (as you can see) so as you read it, it’s as if you are putting off the high priority tasks but its the quote in actual fact. The times also represent each part of the day that you are meant to do (attempt at least) that activity set or target one wishes to meet.I liked this idea at first but I wanted to see what else I could come up with so I continued experimenting.

The second idea was taken from the little illustrations and drawings that I saw from my research, each stage represented part of a story and I thought that was a nice approach I could take especially for the fact that I had four different timings, so essentially something could happen at each interval.

Based on this, the idea was to come up with a mini story for the quote by using little illustrations at different times of the day.

Below is the idea.

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The idea here was to have something that led to procrastination killing the love of for a project actually happening visually. Each time of the day had something that induced procrastination and slowly killed the love for a project one could possibly be working on. At 12:00pm the person was either still sleeping or waking up depends how you can relate to it, at 3:00pm they were watching TV (ironically the show Countdown) at 6:00pm a post it note reminding them to clean their room (or just anything to tidy as we do) and 9:00pm they actually start the work… Or do they?

This idea to me, made more sense to have something happening at each interval just to show what they do whilst they are being unproductive after receiving feedback from my tutor she said she wasn’t too keen on the illustrations as they didn’t really match up. I did agree one design could be a vector the other photography, the other an illustration etc… And in terms of style it didn’t marry up which made it look inconsistent. So she said I could try the idea but just have the time instead and not the illustrations to see how it looks.

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This is how that idea looked once I had removed all the illustrations and just focussed on the times of day that I wanted to draw attention to. I had changed the last time from 9:00pm to 12:00am as someone had mentioned to me that doing that elongates the idea of procrastinating and extends the time period where we attempt to do work. I think it was a good idea so I changed the time to 12:00am. With the last image (the one with the arrows) I had changed the colour of the times to orange/ yellow, blue, purple and dark grey, this was done to reflect the time of day it was through colour, so sunrise/midday, afternoon, evening and night. I think this was good idea to have in the piece however I do think the design itself was lacking so I decided to revert back to my previous idea but add a few changes.

The changes I had made were the layout, the colour of the background and the font.

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I wanted to include the illustrations because I felt it was a stronger piece with the inclusion of them, it made it more of a story for myself and most importantly others to relate to.

I still wanted to include the colour for the time of day for each appropriate timing so I would have to think of a way to do that, I also wanted to make sure the design style all looked similar, before I could say I had a final design for this quote.

2nd Quote ideas

The second quote (once love and hate was removed from it) read “Procrastination can kill the love for a project” as opposed to “I love and enjoy the amount of productive time you can spend on a project, but hate when you get stuck and start to procrastinate” that one was really wordy wasn’t it?

Similar to my approach with the 1st quote, I started of with research by looking at potential routes and ideas I could take to design this quote, at first I really had no clue how was this was going to pan out but with my 1st one I had a brief idea so that was good but on with research I went.

Here are the images that I looked at to help get me started.

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The approach I had with this quote was to try and emphasise the procrastination and the love for a project bit. When you’re not massively enthused by a project you may try to find any means to put it off and ‘attend to it later’ (Similar to my 1st quote I’ve gone through this many times whilst studying). You’re either at a stage where you’re stuck and can’t really move on demotivating your overall enthusiasm for the project, or you know what needs to be done, yet you still think cleaning your room, playing Xbox and or watching the latest soap or TV series takes priority well I’m afraid it doesn’t… I should know lol. The images I have above all kind of show the procrastination side and not necessarily the love for a project bit.

I mainly took inspiration from the little illustrations of the person procrastinating at different stages 1. false security, 2. laziness, 3. excuses, 4. denial and 5. crisis. This is the process i have taken (I’m sure others may have) many times when I’ve wanted to start a project and never really found that moment to officially start until the deadline inevitably looms EEK! The other thing that helped me start creating ideas was the cork board, I know you can put thumbtacks and sticky notes on them and that in itself had formed another idea in my head.

Once I had these ideas I started to sketch them.


The first idea came from being timed to deliver a project and not getting any kind of inspiration, ultimately killing the love for a project I also sketched the chewed pencil idea on a blank piece of paper which was one of the ideas for my 1st quote. I felt this could also relate to the situation, in the sense that you’re not being inspired by anything you’re just killing the love for the project by biting the pencil . The second idea was someone sleeping the day away and not being conscious of the time they’re losing, so I drew a pillow and a clock but with no hands to indicate no time, just to highlight the fact the sleeper (aka procrastinator) thinks he or she has  got a lot of time to do the project. The third idea was a race track someone holding the finish line and no one actually crossing it I think this idea just exemplifies the idea of procrastination the person can’t even finish a race.

The fourth and fifth idea were similar in the sense that a person was literally just being lazy and relaxing when they know they should be doing something more productive. The sixth idea focuses on having a neat and tidy workspace for your project but one hasn’t actually started, the notepad reads the times 12:00pm, 3:00pm, 6:00pm and 9:00pm the four 3 hour intervals between each time. The 7th idea again focusses on time but just having different clocks alarming someone of their amount of procrastination towards their project. The 8th and 9th idea were similar as well they highlighted the fact that you set yourself targets and post them around (some may use a cork board) and remind yourself of tasks that need to be completed and so you could use post it notes and thumbtacks, but I switched the idea to posting time, (don’t really know where that one came from).

The 10th and 11th idea was just writing on a chalkboard with the option to do the task now or later… and of course later was ticked as a procrastinator does.

The main idea that I wanted to develop from here was the focus on time (because that’s what we run out of eventually) and posit notes being placed on a corkboard setting ourself targets and not actually meeting them. Unfortunately.