The skeleton plan was also required as part of the assignment, it was there to help us divide the 3,000 words into the appropriate sections we see fit. At first i done a mind map of it as a visual thinker i thought it would be easier for me to do it as a mind map before i transfer it onto a word document and it proved right :).
here is my mind map:
These are the sections i will include in my essay:
- Introduction/Methodology (200 words)
- Social grouping (700 words)
- Social identity (300 words)
- Research questions (1000 words)
- “Chav” culture (250 words)
- Burberry (500 words)
- Further research will include (80 words)
- Conclusion (100 words)
Altogether this gives me a total of 3,130 words the minimum being 3,000. Introduction/methodology is; what the aims of the essay are, what i will explore and try to understand about the topic, what it/i will uncover in the process so maybe unforseen information that can be useful in the essay context and the action taken on my behalf to help find out the relevant information.
Social grouping will include; what is a social group (what are they) theorists Henri Tajfel on the social groups and social identity, an example of social groups where they are seen and a comparison between the social groups ‘mods’ and ‘rockers’.
Social identity theory in other theorists words (Dario Perez & Stephen Worchel) and when it is applied.
Research questions; The three main questions i’ll answer on the essay are the importance of wearing branded or non-branded clothing, the effects of branded clothing on social background behaviour and the ethical issues of fashionable clothing.
“Chav” culture; the topics covered in this section are what is a “chav”, their behaviour and attitude in public or between their groups and social class.
Burberry; I will be comparing two images of people wearing the same brand so the first image will contain “chavs” wearing the Burberry brand and the second image will consist of classy models wearing the same brand, then a comparison will be made into how the perception of the same brand can be so different, then a paragraph on the social implications of the brand.
Further research; further research will be carried out to help me find out more about social groups, so more research questions will be addressed for example is income a contributing factor to social groups across geographic locations in wearing branded or non-branded clothing, interviews with company directors who own their own clothing brand, i feel this is important because it allows me to approach the topic at hand from a different angle that is from people who create the brands for others to wear, history of the brand Nike, its social implications and representations and a comparison to the Burberry brand mentioned in the essay.
Conclusion; This will conclude everything i have found out so far from research about the effect of branded and non-branded clothing social groups and individuals.